An effective and low cost (or Free!) way of driving
traffic to your site is to get other websites to link to you. Not
only will you get the traffic that results from people clicking
on those links, but having a number of high quality, related sites
link to you will also help your site rank higher in Google's search
listings.
Link exchange programs make it easy for you to find others looking
to share links.
Tips for link exchange:
Send the other website the exact text you would like them to
use - this is a form of marketing and you should treat it like
one
Use the keywords you think people will type in search in your
link exchange text
Links are most effective when they're from high quality or established
related sites
