Email marketing can be a very effective way of getting
high quality return visitors to your site. There are two types of
email marketing:
Bulk mail to a mailing list
Targeted Mail to customers who have visited your site
before or visited related sites
Targeted mail is especially effective because you're sending email
to people who have expressed an interest in your site, telling
them about something new on the site, and reminding them to come
back. That extra traffic is free to you.
Tips for choosing an email marketing software package or service
Does there software make it easy to manage your email list? Can
it import from your contact management software?
Can you keep track of which customers are interested in which
topics
Can you build email campaigns based on demographic information
about your customers (for example, where they live)
Is it possible to personalize the email with the customer's name
or other information from their account?
Do they have HTML templates that let you deliver high quality
email with graphics and text?
Is there software to let you track which email campaigns are
most effective?
